The Super Bowl is one of the biggest sporting events in the world. Last year alone, around 800 million people around the world watched the American Football League final. But also apart from the sport, the event, very American, is accompanied by an impressive supporting program. The musical beginning is made by Demi Lovato. She has the honorable task of singing the American national anthem, the year before it was rock singer Pink who, despite he alth problems, set the bar very high for Lovato. However, the halftime show is the showpiece of the event, which sees the Kansas City Chiefs and the San Francisco 49ers duel on February 2nd.
Here, world stars have been coming and going with their performances for years. An appearance at the legendary show is often considered a career highlight for musicians. This year there is full woman power: At a joint press conference in Miami, Jennifer Lopez and Shakira got in the mood for their show. It is the first appearance at the event for the two megastars.
Memorial of Kobe Bryant
The singers announced at the event that they will honor the late basketball star Kobe Bryant: "We will all remember Kobe on Sunday and celebrate life and diversity in this country," Shakira said, according to "CNN".. "I'm sure he would be very proud to see the message we want to convey on stage that day," added the singer."That's life and we have to move on. But it touches us and will live on forever," said Lopez.
After the first rehearsals, the two were very happy that they were so different and complemented each other perfectly, says Shakira. This was also reflected in the choice of outfit by the musicians at the press conference: Shakira appeared in casual jeans and a floral shirt, Jennifer Lopez wore an elegant, white combination of pants and a tight crop top in a bustier style. Lopez added as a subliminal political message at the end, "Having two Latino women running the halftime show in this country at this time gives us strength."
Lopez' fiancé Alex Rodriguez gave a first insight into the rehearsals. On Instagram, the former baseball pro published a short clip that could show J. Lo's supposed dance group. In it: Countless girls at Lopez's side, all wearing black clothes and severely pulled back hair.
In the very best of company
Shakira and Jennifer Lopez are in the best of company with their performance. The list of artists who have had the privilege of performing in the past reads like a Who's Who of the music industry. Justin Timberlake, Aerosmith, U2, Britney Spears, Prince, Madonna, Beyoncé, Katy Perry, Lady Gaga, Phil Collins and Michael Jackson have all been allowed to enter the stage on the covered lawn in the stadium.
The commercials that run at half-time are no less legendary. The broadcasting slots are correspondingly coveted. In 2019, a company had to shell out around $4.5 million for a 30-second commercial. In 2017 it was even 4.7 million dollars. This year it's a whopping $5.6 million for half a minute. In 1967, a spot cost $34,500.
