The father-daughter team is collaborating with the international travel and lifestyle brand and is taking part in the spring 2019 campaign. The photos were taken in the Bahamas and directed by Eliot Rausch. It's the first time the 'Big Little Lies' actress is collaborating on a project with the 'Fly Away' hitmaker. In a public statement, Zoë explained: "For me, this campaign means to deal with ourselves, with our roots and with others." She enjoyed working with TUMI."It was great to travel to the other side of the island for the first time, to see where my family is originally from and to pay respect to our ancestors and everyone who came before us. Sharing this experience with my father was monumental."
Lenny also wanted to work with the brand as he has been using their luggage since he went on tour. The chart-topper added, "I've been a TUMI customer and admirer since touring. When you travel around and live out of your suitcase, the piece of luggage becomes an extension of your home […]. It's the thing that always goes with you is: On the plane, on the tour bus, in the hotel room, backstage, or on set. So you want it to be reliable, durable, and look like something. To me, TUMI represents all of those qualities."
The campaign will be featured on the brand's social media channels globally.